Design Philosophy
Our style.
Our aesthetic is defined by a constant search for balance and a delicate alternation of counterweights. An essence of simplicity where beautiful natural materials reign supreme. It's not about absolute minimalism, but about placing the human perspective at the centre.
My aim is to design garments as means not to show but to be. Simplicity and harmony are thus considered central elements from which beauty and utility derive.
We seek a harmonious balance between refined simplicity and architectural construction focusing on lightness and deconstruction. The aim is to create silhouettes that embrace and enhance the body without constraints, using as few structural elements as possible.
A silent revolution
We do not design for the runway or models. Our garments are focus specifically on the needs of the “real” women.
A human-centred design approach where everything has to be at the service of the wearer, supporting and strengthening her rather than dominating.
Each piece has to be appropriate for the multi-tasking women of today, offering comfort and ease of care without sacrificing femininity.
This is achieve using custom patter-making methods, experimental techniques and elaborated cuts… A lots of work to create an invisible creativity that is only fully discovered only when the garment is worn. This is true tailoring.
An exchange of influences.
Our philosophy is fundamentally "glocal,". A celebration of our rich heritage which can also manifest itself through the process of rediscovery merging it with international influences.
A daring collision of cultures deeply connected to our territory and roots. A timeless wardrobe that transcends seasonal trends and cultural boundaries to create new form of expression.
We merge the rigor of European tailoring—focused on fit and manipulation—with Oriental approaches. like balance, asymmetry, and wabi-sabi aesthetics. Subtle understate elegance, balance and asymmetry, harmony with nature together whit wabi-sabi approaches are all core elements of our style.